（原标题：4th China (Macao) High-Quality Consumption Expo Highlights Cross-Border Trade）开yun体育网

SFC Correspondent Li Yinong 

The 4th China (Macao) High-Quality Consumption Exhibition and Hengqin Global Bay Areas Forum (HQCE) opened on September 5 at The Venetian Macao’s Cotai Expo, alongside the China (Macao) International Cross-Border E-Commerce Exhibition. The three-day event gathers government officials, business leaders, and enterprises to explore new opportunities for quality consumption and cross-border cooperation between Macao and Hengqin.

Showcasing Quality Consumption

The exhibition covers 50,000 square meters and features three main sections: cross-border e-commerce, high-quality lifestyle, and intangible cultural heritage. Exhibitors include JD.com, Macao Newland, and platforms such as ShanFeng and Aomi, showcasing products and services across the full supply chain, from manufacturing to logistics and payment solutions.

Strengthening Cross-Border Cooperation

Nine cooperation agreements were signed at the opening, spanning logistics, healthcare, and specialty agricultural products. Notable deals include Nam Kwong Group’s partnership with Shanghai YTO Dragon Investment to expand logistics networks linking Hengqin and Macao with global markets, and initiatives bringing regional specialty goods from Heilongjiang, Gansu, and other provinces to international consumers via Macao.

Officials highlighted that HQCE unlocks consumption potential and strengthens Macao–Hengqin integration. Additional activities include new product launches, business matchmaking sessions, and youth-focused events such as an anime carnival.

Co-hosted by Nam Kwong Group, the Trade Development Bureau of the Ministry of Commerce开yun体育网, and the Guangdong Department of Commerce, HQCE has become a key platform to promote industrial cooperation, quality consumption, and diversified economic growth in the Greater Bay Area.